In the spirit of the Beijing Olympics that have just concluded, I wanted to re-post my article from last June which compares researching to an Olympic relay team – with some added highlights from this year’s most incredible relay moments. Enjoy!

Learning about greatness in research by looking at the makings of an Olympic relay team:
- Swimming: while many people know how to swim, only a few have the discipline to make it to the Olympics, and just a small handful win Olympic medals.
- Just about anyone can call themselves a researcher, but only a small handful have the discipline and skill level to be considered exceptional.
- It takes time to become good enough to swim in the Olympics.
- It takes time to become a great researcher. Success does not happen overnight.
- Track: Training consists of running lap after lap after lap after lap…
- Training in research consists of practicing the basics over and over and over again.
- Members of the relay team all know how to swim, but each contributes to the team effort by swimming a leg of the race in their specialty stroke.
- Great researchers all know the basics of research but each has a niche market in which they specialize.
- An Olympic-caliber swimmer always has a one or two select events in which they excel more than others.
- A great researcher has one, perhaps two (related), industries in which they excel; generalist researchers rarely become great at any of the industries in which they search.
- Olympic-caliber swimmers get better at their best stroke by spending a lot of time working on that stroke, refining and perfecting techniques.
- Great researchers become great within their niche market by spending a lot of time researching associations, networking with industry contacts, and learning everything they possibly can about the industry.
Hat-tips to two memorable USA relay moments of the 2008 games:
- Let your performance do the talking. Talking smack before the event usually results in you getting your you-know-what handed to you. (hint hint, France!)
- In research, let your skills speak for you. Professing to be an expert will oftentimes get you into trouble! The experts are those who let their clients and successes do the talking for them…
If you aren’t careful, you could muff the pass-off and ruin the whole race, not just for yourself but for the whole team. (2 US track relay teams drop the baton)- In research, make sure there is clear communication as to where your duties end and the recruiters’ duties start. Otherwise, there will be confusion and time-to-fill will take longer than needed.
All of these research examples can also be applied to recruiting as well.
Being out of the loop a little this week while working from Chicago, I didn’t know that I was recently honored with being #16 in the top 25 of the Talent Management Blog Power Rankings, sponsored by Fistful of Talent and the HR Capitalist. Cool – I didn’t even know the Research Goddess blog was in consideration! So, many thanks for the votes and to all of you who read and comment as it is because of you that my blog was honored.
Check out the rest of the blog rankings here!
A large cruise ship can weigh 70,000 tons or more. To put that into perspective, that is the equivalent of 17,500 adult elephants (4 tons), 1,750 full-capacity 18-wheelers (40 tons), or 389 adult blue whales (180 tons). That’s a lot of weight to be moving through the water! When a cruise ship sets its course, it follows that course closely because to go even a few degrees in the wrong direction would be costly, both in time and money for fuel. If a ship goes off course, the quicker the error is discovered the less time it will take to make up lost ground and the quicker it will be to reach the final destination.
Think of your sourcing team as this cruise ship. Your final destination is the Island of Hires, and your researchers are steering the ship. To get to the Island of Hires in the least amount of time you want to put the ship on a straight path there. To accomplish this, a very thorough overview of the position and the ideal candidate qualifications is needed. The easiest way to put the ship way off course is to provide an inadequate job description/req to the shipmates. Some examples of bad job reqs include:

“I need a sales rep in New York.”
“Find me a software engineer for ABC Consulting Company.”
“I need an OR nurse in the Midwest.”
OK…..and…….? Believe it or not, I know researchers who have received search requests like these!
So, how many years of experience are needed? Is a degree necessary? Any certifications that are desirable? Are there particular companies from which to recruit? Any key skills that need to be present? What are the salary ranges of people who would be suitable for the position? Is relocation an option? Etc., etc., etc…
Each of these unanswered questions is a degree off the established course. The further off course the ship gets, the longer it’s going to take to get to the Island of Hires. The more information provided to your researcher at the beginning of the search, the quicker they will be able to provide you with quality leads.
In addition, it is important to check the course frequently over the duration of the trip. Elements such as tidal shifts and inclement weather can push the ship off the established course. In recruiting terms, these are things such as changes in the requirements provided by the hiring manager, a location change for the job, or the need for a more junior or senior individual. The sooner the sourcing team is made aware of any changes in the req, the less time they will spend looking for the wrong thing.
As well, if your researchers present you with leads that are not quite what is needed, the sooner you let them know what is lacking, the sooner they can adjust their search queries and get back on track. A researcher who is not receiving any feedback on sourced candidates could spend many hours or even days searching for the wrong people, thus leaving you high and dry for prospects to interview.
To reach the end goal of a hire, everyone must commit to working together. Your hiring managers need to understand the importance of providing an adequate and detailed job description. Recruiters need to provide the researchers with specific details of what is needed in an ideal candidate, as well as timely feedback. Researchers must check in frequently with recruiters to quality check their sourced prospects and determine if there have been any changes to the position. With all of these elements present, the trip to the Island of Hires should be fairly quick!
I’ve recently become a fan of the TruTV series Black Gold (by the creators of Deadliest Catch which I also love!). The show is about Texas oilfields and goes through the process of what it takes to drill a hole that could produce oil. I love the show because it’s about a bunch of tough guys, known in the oil business as roughnecks, doing hard physical work that I wouldn’t dream of doing, and also because there are so many similarities between drilling for oil and research.
When digging a hole for oil, drillers have a general idea of where they should be digging. However, there is no guarantee that their hole will produce oil. Even with the most sophisticated geological instruments, there is no guarantee that a selected site will produce any revenue.
As with research, we can come across a resource that would appear to be valuable. This resource might be a list of names or links, and is something we get excited about. However, there is no guarantee that the information we need or want is buried somewhere within the links, or can be found through further investigation.
Once a rig is set up and a hole is started, there are many things that could affect drilling and the amount of time it takes to drill that 2 mile deep hole. Faulty equipment, an inexperienced hand, rough layers of earth, and many other things can slow the process down, sometimes even to a grinding halt.
When conducting research, there are also many things which can affect the speed at which research can be conducted. Insufficient, or inefficient, sourcing tools, a new or inexperienced researcher, or simply lack of information available for a specific resource, can slow research down. Not having the appropriate tools with which to conduct research will cause the researcher to have to work much harder to find information. A newer researcher who has not learned some of the shortcuts or doesn’t know where to go for information will take longer to complete a task. And of course, if there is little or no data available, that of course makes the search harder as well.
When it’s all said and done and the crew has drilled 2 miles into the earth, even at that point in time there is still no guarantee that the work they’ve done will produce anything of value. There might be no oil in the hole and the oil company, which probably risked somewhere around $2MM, would have gambled and lost.
With research, when you’ve completed a search assignment, there is no guarantee that any contact will result in a hire. There is no guarantee that a recruiter will even use your list, reach out to those contacts, or even find what they’re looking for in your research.
So, what’s the payoff? In drilling for oil, when a supply of oil is found, it could mean millions of dollars every year and several hundred millions over the life of the well. In research, you could call the ‘black gold’ of research the networking that can result from contacts. A researched list of, let’s say, 40 contacts could result in hundreds of additional contacts that are referred from the originals. And of course, there are always the hires and placements that can result from a good contact list. BUT – you never know until you take a chance and put forth the effort.
Not every endeavor will be fruitful. But the times that do produce good results will outweigh and overshadow the times where nothing good is uncovered. Just ask anyone from Texas in the oil business. It’s risky, but the risk is worth it when you hit paydirt. The same applies to research – it can be a bit of a risk to spend time on a new resource, or an untested method but you’ll never know what good may come of it unless you give it a shot.
Bloggers who received death threats
Category: General
Name: Start Her Up / Just Cause It
Email: alyssaroyse*at*gmail*dot*com
Title: Express Yourself & Risk Death
Media Outlet/Publication: StartHerUp.com JustCauseIt.com Other PR…
Anonymous? No
Specific Geographic Region? No
Deadline: 12:00 PM PACIFIC – August 7
Query:
“I wrote a blog post yesterday at StartHerUp.com ( a very widely read blog about women entrepreneurs) and it resulted in my getting death threats and other truly vile and terrifying comments and emails. I am interested in talking to other bloggers who have experienced this. I will write a blog post about it, for sure, but probably a larger article that I will pitch to national magazines and maybe larger PR about the whole phenomena of threatening comments and backlash. Fascinating. Scary.”
Silent Auction Networking Party to raise money for South Africa trip – August 27th in Cincinnati, OH (location TBD) – please come and support our efforts!
























Thank you SO much to all of the attendees of LinkedCincinnatiLIVE! last night – you made it a fantastic event. People started rolling in around 15 minutes til 6 and we had a line waiting to register for nearly an hour! There were still people hanging around well after 9pm as well – the networking was that good! I saw lots of tweets following the event from people who really enjoyed themselves, and already people are asking when the next one will be. For the record, the person to ask that question of is Jennifer McClure, the lady without whom this event might never have happened, as she is the LinkedCincinnati group moderator. So – THANKS JENNIFER!
Which brings me to some exciting news: since not all of our auction items were bid on last night, we have the pleasure of opening up some fantastic opportunities to bid for those who could not attend, both local AND everywhere else! We are putting the remainder of our auction items on an online auction site. We are starting off with some time-sensitive items such as conference admission tickets, and will be added the others in the next week. 
Attention local Cincinnati professionals!!!!
…well, not me personally. You guys continue to be a mystery to me. But apparently, there are some folks in the PR world who have determined that PR is NOT what boys like!