Amybeth Hale – Research Goddess

Strategic Mindset for Research
November 26, 2007, 1:14 am
Filed under: Research

One thing that I have found to be incredibly helpful when trying to conduct passive research is that you must be mentally in the right place to do so. Now, I’m not talking about doing meditation exercises or ‘clear the mechanism’ kind of mindsets (though doing so might help with concentration!). What I’m talking about is making sure you’re thinking in the right direction.

What does this mean? Well, what lots of new researchers just starting out will do when they receive a search request is immediately turn to a resume database such as Hot Jobs, Monster, or CareerBuilder because, after all, this is where recruiters are supposed to go to find candidates. I’m not arguing this at all. However, what happens when that search is fruitless, which often happens – especially with very specific needle-in-a-haystack searches? You need to turn to more passive resources. But which ones?

One of the most important things to do when beginning passive research is to picture the end result. The end result, in this case, is the ideal candidate for your position. Then, you must think about the steps that will lead you to this end result. These steps are the places you will need to investigate to find the people who will be considered when looking for your ideal candidate. So – how do you find these resources?

With the proper mindset.

In order to find the person for whom you are searching, you must walk in their shoes. You must think like they do. You must pretend that you work in their profession. With this mindset, you will ask yourself questions like, “If I were a [insert job function here], what associations would I belong to?” or “What hobbies might I have that related to what I do for a living?” or “What trade publications would I read?” Think about where someone in that job function would go to find others in that job function to mingle with.

For anyone who speaks multiple languages, you have probably learned either through word of mouth or from firsthand experience that the best way to master a new language is through immersion. If you live in a place that only speaks the language you want to learn, you are pretty much forced to learn it in order to function on a daily basis. The same is true when conducting research. You must immerse yourself in the profession for which you are searching and learn the ‘language’.

I look for Public Relations professionals. In order to find PR people, I have to think like a PR person. I have to put myself into the function of that which I seek.


  • What would a PR professional read? Things like O’Dwyer’s, PRWeek, Strumpette, PR NewsWire, etc.
  • What associations would a PR professional belong to? The Public Relations Society of America (PRSA), the International Public Relations Association (IPRA), and International Association of Business Communicators (IABC) just to name a few.
  • What hobbies might a PR professional have that relate to their job function? Some popular interests of PR professionals include politics, new media, and writing.

In the next step, approaching research from a PR mindset, here is what I would do to start conducting my passive research:

  1. Subscribe either via email or RSS feed to as many PR publications as possible. When necessary, I will purchase a paid subscription for some of the larger publications.
  2. Find out the membership criteria for the PR associations, and join as many as I can. Sometimes, memberships will have to be purchased, but trust me in most cases it’s worth the investment!
  3. Start investigating political interest groups, blogs, wikis, podcasts, listservs, and discussion groups where PR folks might hang out in their spare time. Social networks are always a great place to start, as are Google Groups, MSN Groups, and Yahoo! Groups.

Obviously there are more steps to go through here, but this is a great place to start getting your mind going in the right direction.

So, if your company does SAP, think about what listservs your target audience reads. If you are looking for civil engineers, check out some of the local chapters of the American Society of Civil Engineers. If you need an internet marketing professional, try reading Marketing Sherpa. If you need software developers, think about what they do (write source code) and seek out places where source code might be shared.

You cannot just think like a researcher or a recruiter when you are conducting research. You must put yourself in your target’s shoes if you really want to uncover the hidden talent. It will eventually become second nature to you as you learn more and more about where your target audience likes to hang out.


Office Space: Milton’s Revenge
November 20, 2007, 11:09 pm
Filed under: Uncategorized

Alright – this is totally off topic, but I could not resist! For all you Office Space fans out there…coming soon to a computer monitor near you….

Add to My MySpace Profile

New Blogger: Broadlook CEO Donato Diorio
November 20, 2007, 7:03 am
Filed under: Blogging, Recruiting, Research

Wanted to spotlight a newcomer to our little blogging community! Donato Diorio is the founder and CEO of Broadlook Technologies, developers of innovative search automation software applications and services. Donato’s new blog, I, Donato, is a glimpse into his brain and what makes him tick. Looking forward to some very thought-provoking material from Donato!

Podcasting with PR Students at Howard University
November 20, 2007, 5:06 am
Filed under: Podcasts, Recruiting

Recently, Waggener Edstrom Staffing Partner Nikole Hunt visited Howard University‘s School of Communications Career Fair…

This year, we decided to try something new. We thought it would be cool to interact with the students in a different way, a way that would help us stand out from the blinding mass of free pens and key chains and really engage some of our future employees.

Howard hosts the Communications Career Fair with students from Pennsylvania to Texas (and mostly everywhere in between) participating in interviews and workshop sessions. The organizations that recruit at this event are as diverse as the students. The Waggener Edstrom booth stood alongside of ABC, Fox Group (including MySpace), Target, MTV, NBA and nearly every large public relations agency.

Many thanks to Torod Neptune who continues to support WE’s efforts at HU by participating in the panel discussion on how to get an internship and build a career in public relations. As usual, Mr. Neptune had a line of students lining up to speak with him after the panel to glean his words of wisdom.

For the last two years, Monica Lins (now an honorary recruiter) and Nikole held down the WE booth. They had the chance to speak with several students regarding their career aspirations, types of employers they’re looking for and their thoughts on the changing media landscape.

Take a listen to the podcast here!

Jelly! Cincinnati Update
November 16, 2007, 3:12 am
Filed under: Networking/Social Media

Well, today was the first meeting for Jelly! Cincinnati. Rather than to just write about it, I decided to make a video of what happened.

For anyone who is not familiar with Jelly!, check out the website here. Enjoy!

Working at LinkedIn means you get to destroy it
November 13, 2007, 4:58 pm
Filed under: Recruiting

I think this is a great recruiting video/post that LinkedIn put forth…..

LinkedIn is doing some demolition and remodeling on its first floor, and for fun it allowed some of its employees to participate in the demolition. What better way to take out some frustration on a crabby customer or that annoying coworker than to take a sledgehammer to the walls of your company! 🙂 Check out the post here.

Oh and by the way, at the bottom of the post, LinkedIn placed a short sentence stating that they are hiring engineers now.

Grab people’s attention with some demolition videos (for those of us who like to break stuff) and then invite them to “come join us….” Brilliant!

Thank You For Subscribing!
November 12, 2007, 11:25 pm
Filed under: Contests

I am very thankful to all of you who read my blog on a somewhat regular basis! It makes me smile when I receive emails and connection invitations with notes that say things like “I love your blog!” and “I am a regular reader of the Research Goddess…thanks for writing”. As a gesture of appreciation to the regular readers, i.e. my email and RSS subscribers, I have a special gift I am going to give to one lucky subscriber. At the end of the month of November, I am going to draw the name of one subscriber and present them with a Ghirardelli gift album.

Here are the rules:

  1. You must be subscribed either via email subscription or RSS feed before the last day of November (and if you are an RSS subscriber, please email me and let me know as I do not have access to that information; this is on the honor system)
  2. Only one entry per person, so if you have both an RSS and email subscription – sorry, you only get your name entered once!

Here is a link to the Ghirardelli gift album’s choices. Check it out and decide what you would like in case you win! The gift album is worth $75 so this isn’t just some little door prize! Whether you keep it all for yourself, share with a friend, or just re-gift it, it’s a nice little prize, if I do say so myself!

And here’s my little sales pitch: if you check out the Ghirardelli gift album and like what you see, it makes a great holiday gift. You are welcome to purchase one; in fact there are 18 other varieties available. Check them out here; they are fantastic for hard-to-buy-for friends and family. Email me if you have questions.

This is the time of year when lots of us are thinking about giving gifts. I just wanted to say Thank You to you all!