Amybeth Hale – Research Goddess

On Monitoring Brand Perception
January 22, 2008, 4:17 am
Filed under: Networking/Social Media

Have to take a moment and give some props to Dan Gallagher, Sr. VP of Research with Waggener Edstrom, on the Narrative Network he created for WE. George Dearing reviewed this text mining and brand mapping tool that is exclusive to Waggener on his blog recently. He says it’s “pretty hot stuff these days with all the attention on social media measurement or brand monitoring. Smart companies and agencies are finally figuring out that social media measurement is just another layer in a well-integrated approach to digital marketing and public relations.”

With instant opinions and feedback available through social media, I believe this kind of stuff is going to be important for companies to invest in. Those who don’t keep an eye on what their audience thinks about their company, product, or cause in this manner are going to miss out on some wonderful opportunities.


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