Amybeth Hale – Research Goddess

NWRA Luncheon: Starbucks Social Media Recruiting
October 19, 2009, 7:00 am
Filed under: Networking/Social Media, Recruiting

Last Thursday I drove down to Seattle to attend a luncheon put on by the Northwest Recruiters’ Association. The guest speakers were Kat Drum and Matthew Guiste from Starbucks. They are both involved in social media and digital strategy there, and they spoke to a room of recruiting professionals about the way that Starbucks has integrated social media strategy into its recruitment plans over the last 18 months. In this video are some of the highlights from their discussion:

It’s no secret that I’m a big believer in the power of social media in recruiting. At AT&T, we utilize Twitter, Facebook, SMS, SEO/SEM, and lots of other social technologies to find and attract talent. There’s a place for it in every recruiting strategy, but you’ve got to figure out the best method for you and your company. I always appreciate having the opportunity to learn from others. I hope to be able to attend more luncheons and seminars like this in Seattle now that I’m out here!


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