My primary focus with the AT&T Talent Attraction team at this point in time is working with our Campus Recruiting team to find new and innovative ways of reaching students and new grads to make them aware of the opportunities we have at AT&T. I found this video this morning – an interview with several college students regarding their thoughts on Twitter:
“It’s a lame way for celebrities to share information about stuff that nobody should really know.”
“I feel like a lot of people just … talk about random stuff.”
“I don’t think people really want to hear about my personal life.”
Hearing these statements is disheartening and tells me that those of us who are proponents of the professional use of Twitter are not doing a good job of sharing with this particular demographic how it can be used.
This is a call-out to all of you who read this blog and are current students. If you’re a college student, please leave a comment with your thoughts on Twitter. Share with us why you do or don’t use Twitter. I’m most interested in what your perception of its purpose is and why you do or don’t see the value in participating in the Twitterverse.
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